About Us

From abstract
to concrete.


Reify. is an integrated player that provides a full spectrum of real estate services necessary to create, change, or boost projects, assets, and cities.

With extensive expertise in Architecture, Engineering, Development & Project Management, Intelligence, and Licensing, Reify. comprises a team of 200 professionals and over 30 years of experience in the market. We have offices in 13 cities and have worked on around 300 projects in more than 30 countries.

Formerly known as Sierra Development Services, we are Urban Creators in multiple sectors such as Masterplanning, Mixed-use, Healthcare, Hospitality, Offices, Residential, Retail, Student Housing, Senior Living, Education, and Transportation.

We design, manage, and deliver innovative, sustainable and inspiring urban places where people feel welcome, happy and safe.

We are Reify. Urban Creators.

We make better cities happen.


From planning to delivering, our world class professionals provide a full spectrum of services in an integrated manner, at all stages of a real estate project.


Reify. has an integrated approach that takes a project from an idea to its full development and every step benefit from the expertise of our multidisciplinary teams.

This unique approach ensures full coordination and delivery of the most time-cost efficient solutions to our clients.

Our offices.

We are in Lisbon, Porto, Düsseldorf, Casablanca, Madrid, Milan, Bucharest, Cali, Amsterdam, Athens, Luxembourg, São Paulo and Warsaw.


Our projects.

We have worked on more than 300 projects across Europe, Asia, Africa and South America.

We are urban creators.
We design, manage and deliver innovative, sustainable and inspiring urban places where people feel welcome, happy and safe.

Our Story.

Our story goes back to 1989… a lot has happened since and much more is yet to come.


Birth of Sonae Sierra and delivery of our first project in Portugal.


Delivery of the largest mixed-use project in Portugal at the time: Centro Colombo, in Lisbon.


The beginning of what turned out to be a long international journey with the first projects being designed and managed in Spain, Greece and Brazil.


Delivery of one of the most iconic residential buildings in Lisbon, Portugal: Torre de São Gabriel.

Our internationalization moves forward with the first projects in Germany and Italy.


We are now also in Morocco and by this time we had worked on projects in 10 countries:  Portugal, Greece, Brazil, Spain, Italy, Germany, Romania, Cyprus and Colombia.


It is time to head East and Reify.’s team, then still Sierra Development Services, lands in China for the first project in this country.


Our multidisciplinary teams have now worked in 20 countries across the world: Portugal, Greece, Brazil, Spain, Italy, Germany, Romania, Cyprus, Colombia, Croatia, Bulgaria, Ukraine, Russia, Turkey, China, Algeria, Tunisia, Mozambique and Estonia.


Part of what brings success to our projects is the privilege to work in great partnerships. This year is marked by the design, management and delivery of CityLife project in Milan, a partnership with Zaha Hadid Architects.


Design of our first student housing – Livensa Living Porto Boavista.

In addition, our internationalization keeps moving strongly forward and we now have projects in 30 countries.


It is a year for new challenges, a new brand, and identity.

Based on our extensive experience, we now term our multidisciplinary and talented team Urban Creators.


We are Reify. Urban Creators

Our Team.

Reify. is a team of 200 experienced and talented professionals united by the commitment to help create better cities and to improve urban quality of life.

Jorge Morgadinho Reify Team

Jorge Morgadinho
Executive Director

Cláudia Beirão Lopes Reify Team

Cláudia Beirão Lopes
Director of Licensing & Urban Planning

João Pedro Santos Reify Team

João Pedro Santos
Director of Conceptual Design & Architecture

Bruno Pacheco Reify Team

Bruno Pacheco
Director of Development & Project Management


AEW Europe


Al Futtaim

Antirion SGR

Bluehouse Capital

Caelum Development

Caixa Geral de Depósitos

CBRE Global Investors





Foncière Chellah

Foz Vintage


Genesis Property

Groupe CDG

Habitat Invest

J&T Real Estate

Madison International Realty



Nuveen Real Estate


Sonae Sierra

Square AM

Stone Capital

Temprano Capital Partners

Ten Brinke

Union Investment